Protect Consumers from Surveillance Pricing

TAKE ACTION!

Surveillance pricing allows companies to use personal data and algorithms to charge different people different prices online for the same goods and services. Instead of fair, transparent pricing, consumers may be charged more based on factors like location, browsing activity, or financial information.

This practice can be especially harmful to older adults and others who rely on online shopping and live on fixed or limited incomes. It also makes it harder for everyone to compare prices and make informed choices.

This bill S.8623-A (May) / A.9349 (Torres) would ban the use of personal consumer data to set individualized prices and require companies to disclose when automated pricing systems are used, helping ensure a fair and transparent marketplace.

Join us in urging your legislators to support this bill and protect consumers from unfair pricing practices.

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